28 June 2021
Cambridge Assessment is delighted to support the Cows About Cambridge public art trail taking place across the city from July to September 2021.
In the early hours of Sunday 27 June, Cambridge Assessment’s very own cow moved into its new home in front of our global headquarters the Triangle building on Shaftesbury Road. Moodle Yoodle – a name voted for by Cambridge Assessment colleagues – is one of 40 life-size cows across Cambridge city centre that form a fun, free and family-friendly outdoor art trail. Created by the Wild in Art organisation, the trail brings together local business, artists, residents and visitors in support of Break, a children’s charity working across the East of England to provide a brighter future for children and young people on the edge of care, in care, and leaving care.
Each cow sculpture on the trail has been uniquely decorated by a different artist. Cambridge Assessment has been thrilled to work with the talented artist behind Moodle Yoodle’s bold and colourful design, Tori Woolley, who is currently studying Fine Art at Norwich University of the Arts.
One of the inspiring things about Tori is her openness about her own mental health struggles, and how she uses art as a way of managing her mental health. For her, art helps to release negative thoughts and acts as a coping strategy. Moodle Yoodle is named after Tori’s ‘Yoodles’, the various characters that make up the cow’s design Tori explains: “It was not until university that I found that doodling really helped distract me from the negative thoughts, it allowed me to de-stress and was a way of escaping, just letting my hand and mind create these loose shapes on a page. I would have a book or just a sheet of paper at the side of me and whenever I needed to I would doodle away. All this allowed my mind the freedom to relax, whilst my hand subconsciously creates shapes, evolving into fun-loving characters, I now call Yoodles.”
Tori will visit Moodle Yoodle and the Triangle building in early July, and she will share insights into creating her Yoodles and how art and doodling can help with wellbeing and mindfulness.
To join in with the Cows About Cambridge art trail this summer, you can download the trail app or collect a map from locations across Cambridge’s city centre. If you are visiting Moodle Yoodle at the Cambridge Assessment headquarters, you can help to raise money for Break by simply checking in and unlocking the Moodle Yoodle sculpture on the app. Cambridge Assessment will donate £1 for every 'unlock' of Moodle Yoodle up to the maximum of £1,000 – so thank you for helping to provide a bright and positive future for all children in Cambridgeshire.
If you can’t make it to Cambridge, keep your eyes out on Twitter and Instagram for photos of #MoodleYoodle and all the other cows by following #CowsAboutCambridge @CowsAboutCambs.