Evolving to support our customers: launching the new Cambridge Assessment brand

10 January 2017

Young learner in classroom

The opportunity in change

At Cambridge Assessment, our purpose is to help learners to demonstrate and fulfil their potential. As their needs evolve, so do we.

Education remains a top priority for individuals and policy makers the world over, yet our operating environment has changed dramatically in recent years.

The explosive growth of social media and smartphones is transforming the way we interact with each other. Rapid improvements in processing power, connectivity and storage and display technology are paving the way for entirely new kinds of products and services. Increasing mobility requires high quality education and the skills needed for successful international careers.

As a market leader, we are constantly looking for ways to ensure that our customers can truly reap the benefits of exciting new developments. For these reasons, Cambridge Assessment is evolving as a business and brand.

Introducing our new Group brand 

Listening to learners, parents, schools, partners and colleagues, they all told us just how important our connection with the University of Cambridge is to them. It’s a source of pride and recognition the world over. We will now demonstrate this link more explicitly – making it a more visible part of our new Group brand identity, and ensuring our customers and learners benefit from this association.

Our Group is built on unique strengths: our 160 year heritage and connection with the University, the global recognition afforded our qualifications, our research capability, our global distribution, our leading approach to assessment and curriculum development, and the culture, values and expertise of our people. These combined capabilities create the foundation for our commitment to delivering a confident future for learners around the world. 

What this means for our customers

Crucially, this is not just a visual change – it’s a strategic move to transform the way we work and ultimately, to offer a more integrated customer experience across the Cambridge Assessment Group.

The full roll-out will take time and the plan is to phase the change in over the next 18 to 24 months.

One big and very physical manifestation of the new Group brand will be our new purpose-built global headquarters – The Triangle – opening in Cambridge in early 2018. Equipped with all the latest technology, our new home will help us to attract the best talent from around the world and support the effective, inspired collaboration required to better support you.

As a values-driven organisation with collaboration at our core, we look forward to working together with our customers to make a real and lasting difference to the lives of millions of learners around the world.

Research Matters

Research Matters is our free biannual publication which allows us to share our assessment research, in a range of fields, with the wider assessment community.

Research Matters 32 promo image

Media contacts

Contact our press and Public Affairs office

Tel:  +44 (0)1223 556018 
Email: press@cambridge.org